We SV GROUP Started Retail and Institution Meat Supply in Chennai under the brand name of “Daily fresh chicken” as an Exclusive chilled meat shop. Our only goal is to create the difference in shopping of meat products in an international standards and value for money. Shoppers have the option to choose from a wide variety of quality products in every category ranging from Chilled, frozen, Ready to Heat ,Cooked products.
We promises to elevate shopping from a daily chore to a world class shopping experience that also offers value for money. We offers the freshest quality, widest choice, greatest value for money along with a personalized and friendly service all packaged together to create a truly enjoyable shopping experience. Our tag line “Live Life Better” epitomizes this philosophy.
To ensure freshness, our products are sourced directly from HACCP & ISO 22000 : 2005 Certified Processing Plant having the best-in-class technology and equipments, situated at Coimbatore in Tamilnadu, and maintained at controlled temperatures till they reach our stores, within an 12 hour timeframe. State of the art technology is used to keep the products fresh while in-store. The emphasis on fresh food is unique and unparalleled and Daily fresh is committed to bring value to the consumer by increasing the number of fresh lines across all its food product concepts.
Daily fresh Chicken assures excellent value for money throughout the year. The stores have an 'Every Day Low Price' concept. This simply means that Daily fresh Chicken offers the lowest retail price on certain products that are fast moving and are an integral part of the housewife’s shopping list. We also has Best Deals that run every fortnight and offer the customer the best bargains of up to 25%. In conjunction with the our Group loyalty programme, We launched 'Close Circle Customer', a loyalty program for our customers in OCT 2010 which offers shopping and saving benefits in all our stores.
In addition to freshness, choice and value, Daily fresh Chicken also assures world class service to our customers. The stores are customer focused and aim to improve the quality of the shopping experience by bringing tried and tested solutions in lighting and visual merchandising. The intention is to move beyond meeting the product needs of the customer to providing an unmatched shopping experience.